When SCORM first came around, it was a little unusual…but it’s an acronym (Shareable Content Object Reference Model) so even if a little odd, at least it’s rooted in some reasonable and descriptive basis. And indeed, ‘ORMs’ have been around for a while, though more often as ‘object-relational maps’, and perhaps most known through the GORM API. Was it a coincidence that the SCORM wordplay worked out to be similar? Does it matter? Maybe what matters is just ensuring the API has a memorable name to hasten The Buzz and, hopefully, adaptation.